MKT Final

What is the groundswell?

• Internet-based platforms that allow users to create their

  own content and share it with others

• The collective mass of information on the Internet

• The changing communication landscape

• sophisticated GPS technology that enables users to

  alert friends of their exact whereabouts

What is the most popular social media platform?

(a)  

What percent of global Internet users between the ages of 16 and 24 have searched for product information via social media?

• 50

• 60

• 30

• 75

What percent of people have bought something after seeing it in a YouTube video?

• 30

• 70

• 45

• 60

A physical real world enhanced or altered by computer-generated sounds, videos, graphics or GPS data

(a)  

Which of these are priced based consumer promotions?

• Loyalty/Frequency programs

• Coupons

• Contests and Sweepstakes

• Price Deals

• Sampling

Which of these are attention-getting sales promotions?

• Special/Bonus packs

• premiums

• contests and sweepstakes

• sampling

(a)   occurs when a company representative interacts directly with a customer or prospective customer to communicate about a good or service.

What factors influence a firm's emphasis on personal selling?

• if there are trade-in products

• if the product is expensive or customized

• if the decision maker has high status in an organization

• if a push strategy is used

Which four trends enable pro selling to continue to evolve?

• AI

• The rising influence of generation Z and the internet

• account-based selling

• the rising influence of millennials as both buyers and sellers

• a growing focus on diversity and inclusion