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MKT Final

Authored by Grace Trice

Business

Professional Development

Used 1+ times

MKT Final
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the groundswell?

Internet-based platforms that allow users to create their

own content and share it with others

The collective mass of information on the Internet

The changing communication landscape

sophisticated GPS technology that enables users to

alert friends of their exact whereabouts

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

What is the most popular social media platform?

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percent of global Internet users between the ages of 16 and 24 have searched for product information via social media?

50

60

30

75

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percent of people have bought something after seeing it in a YouTube video?

30

70

45

60

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

A physical real world enhanced or altered by computer-generated sounds, videos, graphics or GPS data

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of these are priced based consumer promotions?


Loyalty/Frequency programs

Coupons

Contests and Sweepstakes

Price Deals

Sampling

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of these are attention-getting sales promotions?

Special/Bonus packs

premiums

contests and sweepstakes

sampling

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