Sports Marketing - Unit Aessessment

Sports Marketing is a new concept

• True

• False

A growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool.

• Selling

• Industrial Marketing

• Sports Marketing

• Advertising

This term is used to describe all potential customers who have the desire and ability to purchase a business’s products

• market

• sales zone

• consumer

• industry

This is the process of developing, promoting, and distributing products or services to satisfy customers’ needs and wants

• Selling

• Marketing

• Advertising

• Globalization

Involves determining the best way to get products or services to customers

• Distribution

• Pricing

• Marketing-information Management

• Product/Service Management

Uses advertising and other forms of communication to distribute information about products or services

• Promotion

• Financing

• Selling

• Marketing

This is the process of establishing and communicating to customers the value of goods and services

• Distribution

• Pricing

• Marketing-information management

• Product/Service Management

This is any direct and personal communication with customers to assess and satisfy their needs and wants

• Promotion

• Financing

• Selling

• Marketing

This is a specific group of consumers an organization selects as the focus of its marketing plan

• Customer mark

• industrial target

• target market

• financial goals

The NFL generates more than $13 billion in sales each year. This money comes from ticket sales only.

• True

• False