MOCK TEST 4

About webrooming...

• Youtube is the best social media network to encourage this behaviour.

• it is when users look for products online and then buy offline.

• it is when users look for products offline and then buy online looking for deals.

The relationship with customers in a social environment is complex: What defines the current consumer?

• Smart, creates content, and is connected to a larger, highly interconnected community.

• It does not trust on digital assets to stablish relationship with brands.

• It is a marketing expert.

Social media networks are only useful in B2C markets.

• True.

• False.

• Social networks are not useful neither for B2C nor for B2B markets

Making a contest on Facebook..

• It is a strategy.

• It is an action.

• It is an objective.

How is ROI calculated?

• Profit / Cost

• Profit – Cost / Cost

• Profit – Cost / Cost x 100

The NPV of a digital marketing strategy of Forum Sports is -1.000, this means that….

• the investment will produce profits above the required return.

• the investment will produce losses below the required return, so the project should be rejected.

• the investment would produce neither profit nor loss.

The lower the payback…

• the faster we are generating benefits

• the slower we are generating benefits

• the later we are returning the investment to our cash

Which of the following digital marketing strategy would you contract?

• Emailing: ROI 10%, NPV 60.000€, PAYBACK 15 months

• SEM: ROI -20%, NPV -400€, PAYBACK 0

• Influencer: ROI 100%, NPV 40.000€, PAYBACK 3 months