Customer behavior

Extensive problem solving is ?

• The process of a customer trying to get all the information they need

• Search for an address to purchase

• They have finished buying and then see the reviews

How many steps in the model of rational decision making?

• 4

• 6

• 5

What are the steps included in the model of rational decision making?

• Problem Recognition

• Evaluation of alternatives

• Product choice

• All answers

Which step is the first step in the buying process and one of the most important?

• Problem Recognition

• Information search

• Product choice

Ideal state is?

• Make them able to buy them immediately

• One that shows them how a product or service can help them achieve their desired situation

• Change their mind

How many products attribute have?

• 2

• 3

• 4

Three products attribute are?

• Branding, Pricing, Physical features

• Listening, Pricing, Reading

Branding is?

• Consumers are always interested in the price of the product

• Consumers use domestic products to save money

• Consumers often associate well-known brands with high quality products.

Physical features ?

• Consumers may use physical features of a product to infer its quality

• Consumers may find information of a product to infer its quality

• Consumers who have not used it can also evaluate the quality of that product