Quiz 2 Gerencia de Mercadeo

Quiz 2 Gerencia de Mercadeo

University

15 Qs

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Quiz 2 Gerencia de Mercadeo

Quiz 2 Gerencia de Mercadeo

Assessment

Quiz

Business

University

Easy

Created by

Martin Rendon Ingles

Used 5+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Brand management. Choose the word partnerships to their meaning.

BRAND LOYALTY

The title given to a product by the company that makes it.

Using an existing name on another type of product.

The ideas and beliefs people have about a brand.

The tendency to always buy a particular brand.

How familiar people are with a brand (or its logo and slogan)

2.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Brand management. Choose the word partnerships to their meaning.

BRAND IMAGE

The title given to a product by the company that makes it.

Using an existing name on another type of product.

The ideas and beliefs people have about a brand.

The tendency to always buy a particular brand.

How familiar people are with a brand (or its logo and slogan)

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Brand management. Choose the word partnerships to their meaning.

BRAND STRETCHING

The title given to a product by the company that makes it.

Using an existing name on another type of product

The ideas and beliefs people have about a brand.

The tendency to always buy a particular brand.

How familiar people are with a brand.

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Brand management. Choose the word partnerships to their meaning.

BRAND AWARENESS

The title given to a product by the company that makes it.

Using an existing name on another type of product.

The ideas and beliefs people have about a brand.

The tendency to always buy a particular brand.

How familiar people are with a brand

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Brand management. Choose the word partnerships to their meaning.

BRAND NAME

The title given to a product by the company that makes it.

Using an existing name on another type of product.

The ideas and beliefs people have about a brand.

The tendency to always buy a particular brand.

How familiar people are with a brand.

6.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Brand management. Choose the word partnerships to their meaning.

PRODUCT LAUNCH

The set of products made by a company.

The use of a well-known person to advertise products.

When products are used in films or TV programmes.

The introduction of a product to the market.

The length of time people continue to buy a product.

7.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Brand management. Choose the word partnerships to their meaning.

PRODUCT LIFECYCLE

The set of products made by a company.

The use of a well-known person to advertise products.

When products are used in films or TV programmes.

The introduction of a product to the market.

The length of time people continue to buy a product.

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