What you’re getting wrong about customer journeys

How can the customer journey Odyssey be described?

• Thrilling and effortful

• Boring and effortless

• Satisfactory and unpredictable

• Predictable and effortless

Which question could help in the five-step process?

• How predictable will the customer journey be?

• How much is the product?

• How much effort has to be put in?

• Will the customer journey be satisfactory?

Which archetype is the best one?

• Routine

• Joyride

• Trek

• There is no perfect archetype!

Can a single product facilitate multiple types of customer journeys?

• Yes

• No

What can he design of a customer journey be described as?

• Battlefield

• Battleground

• Underground

• Marketplace

What are the two characteristics of the routine?

• Effortless

• Effortful

• Unpredictable

• Predictable

A routine is …?

• A process over a long time

• Unpredictable

• Often associated with a reward

• Not common in everyday life

What is goal-posting?

• Design principle, that involves breaking down goals into smaller steps

• A way to show others which goals you have achieved

How can the customer journey Odyssey be described?

• Thrilling and effortful

• Boring and effortless

• Satisfactory and unpredictable

• Predictable and effortless