Which of the following is NOT an example of a clear call to action?

• “Buy now to get 33% off of your purchase.”

• “Click here to download your FREE guide.”

• “HotRods is the best car wash in town.”

• “Visit www.abcdefg.com to learn more.”

True or False: If a business wants to be successful on social media, it should copy a competitor’s social media marketing efforts.

• True

• False

True or False: A social media analytics plan is the actuation of various strategies to help increase the level of overall engagement across social media platforms.

• True

• False

In terms of social media, a platform ____.

• enables the development, deployment, and management of social media solutions and services

• searches databases and internet sites for documents containing key words specified by a user

• is a person’s profile on any given social media application that he or she uses to share views and opinions

• is the original version of a social media application that is used as a framework for future versions

A social media influencer is ____.

• Someone with a relatively large following on social media who uses it to exert influence in his or her area of expertise

• Anyone who uses social media to increase his or her followers

• Someone who enjoys using social media and shares both organic and paid content on a regular basis

• Someone who has at least 100,000 followers on a social media platform

Which of the following social media sites has the most active monthly users?

• Instagram

• Facebook

• YouTube

• Twitter

A to Z Transport, a vehicle rental service, created a video that is a compilation of videos it gathered from people who have used the vehicles it rents to travel, attend events, etc. Which of the following best describes this type of content?

• Inorganic

• Paid

• Owned

• Curated

True or False: When businesses use the word “messaging,” they are only referencing a written set of words.

• True

• False

This form of marketing tries to reach consumers through general media advertising as well as through in-person contact.

• Outbound

• Inbound

• Organic

• None of the above

If Tana pays for fake views on YouTube to outsmart its search engine, which of the following is she doing?

• Running a YouTube ad campaign

• Black hat marketing

• Building brand awareness via bumper ads

• Influencer marketing