PRODUCT MGT. QUIZ

1. It is a statistical technique used by the marketers to determine consumer’s preferred core benefits

• a. Vectors

• b. Clusters

• c. Preference regression

• d. Perceptual mapping

2. It is a name, symbol or other features that distinguishes the company’s goods or services in the marketplace.

• a. Place

• b. People

• c. Brand

• d. Price

3. He defines that the brand identity as a unique set of brand associations that the brand desires to create or maintain

• a. David Aaker

• b. Joseph Walker

• c. Anthony Books

• d. Brahms Dy

4. It refers to the intangible values that bare linked to the company’s brand or symbol or logo as a result of its successful efforts to establish a strong brand.

• a. Brand identity

• b. Customer perception   

• c. Brand equity

• d. Brand quality

5. At this level the brand is considered as a financial asset.

• a. Product level

• b. Consumer level

• c. Brand level

• d. Organizational level

6. It is the range of products that a company has in the market in order to conduct its business profitability is known as its.

• a. Product Portfolio    

•  b. Product Pricing

• c. Product Objectives

• d. Product Committee

7. This committee meets at regular intervals to manage the product pipeline and makes decisions about the product portfolio

• a. Product Pricing

• b. Product Portfolio

• c. Product Committee

• d. Product Objectives

8. The product in this quadrant is well-established and because of its large scales would be making profit.

• a. Dogs

• b. Cash Cows  

• c. Stars

• d. Question marks

9. The products in this quadrant have a low market share in a high growth market.

• a. Question marks

• b. Stars

• c. Dogs

• d. Cash Cows

10. The product in this quadrant has a weak market presence.

• a. Stars

• b. Question marks     

• c. Dogs

• d. Cash Cows