Prime Marketing Case Study

Who were the co founders of Prime Hydration?

• A. KSI and Michael Jordan

• B. Logan Paul and KSI

• C. Michael Jordan and Lionel Messi

• D. Lionel Messi and KSI

What platform are Logan Paul and KSI influencers on?

• A. WhatsApp

• B. Linked In

• C. Facebook

• D. Youtube

How many combined followers do Logan Paul and KSI have on Youtube?

• A. 10 million

• B. 20 million

• C. 60 million

• D. 100 million

What are some of the unique ingredients of their hydration drink?

• A. Coconut water, electrolytes, B vitamins and BCAAs

• B. Vitamin A, B, C and D

• C. Glacier water and magnesium

• D. Caffeine and green tea extract

How much caffeine does their energy drink have?

• A. Same as Red Bull

• B. 150% as much as a Red Bull

• C. 200% as much as a Red Bull

• D. 500% as much as a Red Bull

What consumer group are their products aimed at?

• A. Hollywood actors

• B. High performance athletes

• C. Working professionals

• D. School-aged, teenage boys

How did they achieve their huge, initial sales growth?

• A. Social media hype

• B. Billboards in Times Square

• C. Superbowl advert

• D. Teenage magazines

What did this initial sales growth achieve?

• A. Huge surge in demand that caused high prices amongst online retailers

• B. The President of the US wanting a bottle

• C. Challenge about whether their bottles were recyclable

• D. Huge surge in demand from high performance athletes

What price did one 500 ml bottle retail for on eBay for?

• A. R100 a bottle

• B. R300 a bottle

• C. R500 a bottle

• D. R700 a bottle

How much does one 500 ml bottle retail for on Checkers for now?

• A. R19,99 a bottle

• B. R29,99 a bottle

• C. R39,99 a bottle

• D. R199,99 a bottle