Psychology of Sales Review

As an effective marketing strategy, companies pay a lot to....

• Get you to dislike their branding.

• Leave you confused with how their product works.

• Have their products strategically placed in stores.

What does it mean to develop power over purchase?

• You have power to purchase whatever you want, and you do so.

• You are able to slow down and think through your motives before buying something.

• You are powerless in the face of an impulse purchase.

To think big picture, you need to understand that...

• Your goals are less important than buying the latest and greatest stuff

• You can buy happiness

• The best way to have more money is to have contentment.

Americans spend over $2,100 a year on _____________.

• Credit card fees

• Groceries and eating out

• Impulse purchases

Companies use marketing to get your prefrontal cortex offline so you'll be vulnerable to impulse purchases.

• True

• False

The key to contentment is gratitude.

• True

• False

Appreciating who you are and what you have instead of wanting what your friends have is called _____________.

• Consumerism

• Contentment

• Comparison

Creating a budget, having clear money goals, and slowing down to think through a purchase are all practices of a _______________.

• Free spirit

• Foolish consumer

• Smart consumer

Which is one way to practice power over purchase?

• Use credit cards to earn rewards

• Make sure you're sticking to your budget

• Make quicker decisions when buying

What 3 questions is the brain always asking? (Choose 3)

• Am I safe?

• Does this feel good?

• What are my surroundings?

• Do I belong?