Quiz Ch 9

Because visuals can be easily added by computer, including them in your documents is always a good idea.

• True
• False

Soo-jung is creating a written presentation for a client who is new to her industry. In the presentation, she supports her text with visuals, letting them speak for themselves and providing little explanation of the material. This technique will help Soo-jung make a more positive impact on the client.

• True
• False

Steffi includes a graph on the cover of her post-graduate thesis. She wants the graph to show the readers what the thesis contains. She is able to summarize the graph in one sentence. She should use this sentence as the graph's title.

• True
• False

Ronak is creating a report on the user reviews for his company's new software program. He has been asked to use certain types of visuals from data that have already been collected. To increase the positive impact of his report, Ronak should choose only those visuals that he finds easy and comfortable to design.

• True
• False

Natalya is comparing the sales volume in her region to the sales volumes in seven other regions in the country. She should choose a bar chart because audiences find it easy to compare items in bar charts.

• True
• False

Omar, a senior marketing manager, is preparing a presentation for the board of directors of his company. The presentation depicts the pattern of sales for the company's top products in different geographical areas. Omar uses graphs, charts, and tables to present the data. However, the evening before the presentation, he hears that the board of directors considers visuals and data displays a waste of time. In this scenario, which of the following should Omar do to ensure that his presentation is well-received?

• He should go ahead and use his visuals because a presentation should have very little text and lots of visuals.
• He should not use any of the visuals because he created them uncritically and not to achieve a specific purpose.
• He should not use any of the visuals because the audience does not appreciate them.
• He should replace all the visuals with paragraphs of text because understanding words takes more time.
• He should use only the important and necessary visuals because his purpose and the information call for them.

Giorgos, a sales manager, is required to present the annual sales report for his product at next month's senior management meeting. Before creating the visual for the report, he is making sure that no information is missing from key locations or demographic areas. Which guideline for creating effective visuals and data displays is Giorgos following in this scenario?

• Follow conventions.
• Determine the story you want to tell.
• Be ethical about citing sources.
• Check the quality of the data.
• Choose the right visual for the story.

Which of the following is a good practice when finding stories to tell through visuals?

• Simplify the data on a selected topic and convert numbers to easy-to-understand units.
• Present all of the data collected, discuss what is relevant, and allow the audience to interpret the rest on their own.
• Combine the data from several important stories into one visual.
• Tell all of the stories that a data set allows to avoid wasting any information.
• Focus on all the stories and topics related to the primary topic of research.

Five companies contributed different amounts to a local charity. Which of the following visuals would best illustrate the comparative contribution of each company to the total amount contributed?

• table
• bar chart
• line graph
• pie chart
• infographic

Five companies contributed different amounts to a local charity. Which of the following visuals would best illustrate the comparative contribution of each company to the total amount contributed?

• table
• bar chart
• line graph
• pie chart
• infographic