Digital Marketing Review

Which of these would be considered user-generated content (UGC)?

• Writing a blog post

• Creating a YouTube video

• A customer writing a review

• Reposting an Instagram post

Keywords, links & fresh content are all essential components of which digital marketing strategy?

• Search Engine Optimization (SEO)

• Pay Per Click (PPC) Advertising

• Social Media Marketing

• Email Marketing

Which of these is NOT a drawback to email marketing?

• Easy to unsubscribe

• Unopened & undelivered emails

• Spam

• Cost-effective

A form of digital marketing where the advertisers pay each time a user clicks on one of their ads is...

• Search Engine Optimization (SEO)

• Email Marketing

• Pay Per Click (PPC) Advertising

• Content Marketing

A strategic marketig approach focusing on attracting, engaging and retaining consumers via creating and sharing content is...

• Email Marketing

• Search Engine Optimization (SEO)

• Pay Per Click (PPC) Advertising

• Content Marketing

Which type of content would ReTweeting an article be considered?

• Created Content

• Curated Content

• User Generated Content

Which of these is a primary purpose of email marketing? Hint: Choose all that apply.

• Informing customers

• Increasing brand awareness

• Directing more traffic to your website

• Promoting specific products/services

Which of these would NOT be considered a benefit of email markeitng?

• Builds relationships with customers

• Measurable

• Spam

• Cost-effective

True or False: Content marketing should be informational, not sales-oriented.

• True

• False

This type of email marketing requests feedback or makes an offer to subscribers who haven't interacted with your business lately.

• Newsletter

• Acquisition

• Retention

• Promotional