
第12章 網路行銷
Authored by Tzu-jou Liao
Professional Development
University
Used 3+ times

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7 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
傳統行銷方式常使用AIDMA模式,其中的D是代表
引起注意
誘發興趣
刺激欲望
實行購買
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
隨著搜尋引擎與社群網站受歡迎,消費者的行為模式也發生改變,轉變為
AIDSS
AIMAM
AIDAM
AISAS
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
下列敘述何者錯誤?
傳統行銷的價值在產品銷售
傳統行銷著重在密集式的行銷
網路行銷則可延長行銷時間
網路行銷強調銷售資訊的完整性
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
下列哪一項不是傳統行銷模式的特性?
一對多的行銷溝通模式
企業對潛在顧客做單向溝通
只有企業提供溝通的內容
提供快速與便捷的服務
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
透過網路可讓使用者便利的和其他人進行聯絡,彼此分享資料和興趣是屬於網路行銷的哪項特性?
互動性
公開性
免費性
群聚性
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
利用口碑傳播的原理,透過網路使用者彼此進行傳遞,此種行銷模式稱為
病毒式行銷
社群網站行銷
互動式廣告行銷
搜尋引擎行銷
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
延伸至團購的行銷模式,此模式是屬於下列哪一種?
病毒式行銷
社群網站行銷
互動式廣告行銷
搜尋引擎行銷
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