MKT_C10

Marketing channel is:

• A set of interdependent organizations involved in the process of making a product or service available for use or consumption

• A manner by which products or services are sold

• A method for communicating advertising

• A process by which customer feedback can be provided to the manufacturer

Producers use marketing intermediaries because they ________.

• create greater efficiency in making goods available to target markets

• supply inexpensive raw materials for manufacturing products

• provide technical expertise for faster production

• monitor day-to-day activities during production

A(n) ________ is considered a marketing intermediary.

• customer

• producer

• manufacturer

• wholesaler

Which of the following is an example of a horizontal conflict in a distribution channel?

• a Nike shoe dealer complaining that the shoes provided to the dealer are defective

• a Ford car dealer complaining that another Ford dealer is underpricing the same models

• a FedEx agent complaining that a DHL agent is cutting off his business

• a Gucci executive complaining to Gucci's suppliers of delays in shipping consignments

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

• Time, need, and form

• Place, possession, and form

• Time, place, and possession

• Place, time, and need

In a(n) ________ channel, the same member both produces and distributes a product or service.

• Tiered

• Direct

• Horizontal

• Vertical

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

• Value delivery network

• Channel of distribution

• Supply chain

• Demand chain

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

• Physical distribution
  

• Promotion

• Financing

• Risk taking

Direct marketing is the longest distribution channel between a producer and consumer

• TRUE

• FALSE

A vertical marketing system consists of producers, wholesalers, and retailers acting as a unified system.

• TRUE

• FALSE