
MKT_C10
Authored by Anh Vân
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University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Marketing channel is:
A set of interdependent organizations involved in the process of making a product or service available for use or consumption
A manner by which products or services are sold
A method for communicating advertising
A process by which customer feedback can be provided to the manufacturer
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Producers use marketing intermediaries because they ________.
create greater efficiency in making goods available to target markets
supply inexpensive raw materials for manufacturing products
provide technical expertise for faster production
monitor day-to-day activities during production
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A(n) ________ is considered a marketing intermediary.
customer
producer
manufacturer
wholesaler
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is an example of a horizontal conflict in a distribution channel?
a Nike shoe dealer complaining that the shoes provided to the dealer are defective
a Ford car dealer complaining that another Ford dealer is underpricing the same models
a FedEx agent complaining that a DHL agent is cutting off his business
a Gucci executive complaining to Gucci's suppliers of delays in shipping consignments
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.
Time, need, and form
Place, possession, and form
Time, place, and possession
Place, time, and need
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In a(n) ________ channel, the same member both produces and distributes a product or service.
Tiered
Direct
Horizontal
Vertical
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
Value delivery network
Channel of distribution
Supply chain
Demand chain
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