Knowledge Check - Automation Studio

CrisJDavila wants to send a purchase information email once a customer has completed a purchase online. Which send options could use?

• Use a Tirggered Email kicked off by an API-call from the online store

• Use Automation Studio to import the online purchase on an hourly basic, and send the email via Journey Builder

• Use Automation Studio to import the online purchase on an hourly basic, and send the email with an Automation Studio

CrisJDavila wants to send outs a flash sale email for a new product. This is a one-time send to fewer than 500.000 subscribers. The segment is already prepare in a Data Extension. Some of the subscribers might have bought the product within the last couple of hours. They should not receive the email . Purchases are stored in a Data Extension that is linked in an Attribute Group in Contact Group . What sending tool should be used?

• Send Activity in Automation Studio

• Send Flow

• Single Send Journey

• Multi-step Journey

CrisJDavila wants to send a monthly newsletter to their subscribers. The subscriber base in 200.000. Which send method should be used?

• Tigger Send

• Send Email Activity in Automation Studio

• Use Send Flow

Jane, a marketing specialist needs to unzip a file that is placed on the FTP site. Which Activity should be used to unzip a file?

• Script Activity

• Data Extract Activity

• File Transfer Activity

CrisJDavila wants to automate the import data into Marketing Cloud. They wants to kick off the automation once the file is placed in the FTP folder. What is the best automation?

• Trigger Automation

• Schedule Automation

• File Drop Automation

The subscriber based on CrisJDavila has increased to more than five million. Marketing manager wants to send the promotional for the Black Friday. The emial should hit in the customer inbox between 8am and 9 am. Which send method should be used?

• Use a Single Send Journey

• Use Send Email Activity in Automation Studio

• Use a triggered send

CrisJDavila wants to run an abandoned card campaign. The subscriber information and the card info are in different Data Extensions. They want to combine both Data Extension information for the Send Out. What would be the best segmentation method?

• Use a Filtered Activity to the abandoned carts and join the subscriber in a Journey Builder

• Create the resulting Data Extension and use a Query Activity to join the information into the resulting Data Extension

• Pass all subscriber in a Journey and filtered for the abandoned carts in the Entry Event of the Journey

Marta from CrisJDavila wants to built a segment of all subscribers stored in one of the Data Extensionthat haven´t clicked a link in an email the last 30 days. What would be the best way to built this segment.¿?

• Use a query activity to join the subscribers with a Data views

• Pass the entire data extension into a Journey Builder , and use the filter in the Entry Event of a Journey Builder

• Built a Data Filter in Email Studio , and use it in a Filter Activity