Business plan and pitch

An activity or action that will maximize use and turn into a benefit.

• Spurious

• Exploit

• Experiential

• Skewing

Misleading. Having an appearance of another but differing from the original or future development

• Spurious

• Exploit

• Experiential

• Skewing

Wordy. Expressing in more words than needed

• Discontinuous

• Clarify

• Verbose

• Skewing

To make a statement that is more understandable. To express a clear position

• Discontinuous

• Clarify

• Verbose

• Skewing

Out of ordinary and breaking the routine

• Discontinuous

• Clarify

• Verbose

• Skewing

Gathering original data.

• Primary Research

• Clarify

• Verbose

• Secondary Research

Finding information developed by others.

• Primary Research

• Clarify

• Verbose

• Secondary Research

Data obtained by providing an experience or an observation.

• Primary Research

• Experiential

• Proprietary Results

• Secondary Research

Results available only to the owners of the data

• Primary Research

• Experiential

• Proprietary Results

• Secondary Research

A non-representative sample of responses included in a survey. They don’t belong because they are not intended market or do not provide valid information about your market.

• Unscientific Responses

• Experiential

• Proprietary Results

• Skewing