SGS Business 2.2.5 Marketing Mix and Business Decisions

Place

• An element of the marketing mix related to how to get the product from the producer to the customer

• The location of the business

• The positioning of a particular business within a geographical area

• The development of online sales

An electronic retailer, either by e-commerce or mobile commerce

• A retailer

• An e-tailer

• A high-street retailer

• An m-commerce retailer

How ownership changes as a product goes from producer to consumer

• Private Limited Company

• Distribution

• Commission

• Sales revenue

A shop or chain of shops, selling from a building in a high street or shopping centre

• An m-commerce retailer

• An e-tailer

• A retailer

• A wholesaler

ASOS is an example of

• Trade Unions

• Retailers

• E-tailers

• Wholesalers

A shop or chain of shops, selling from a building in a high street or shopping centre

• An m-commerce retailer

• An e-tailer

• A retailer

• A wholesaler

Booker is an example of

• Trade Unions

• Retailers

• E-tailers

• Wholesalers

Which of the following would form part of an integrated marketing mix for a luxury sports car manufacturer?

• Direct method of distribution and low price

• High quality product and high price

• Low price and heavy promotion

• High price and use of sales promotion

A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?

• Product

• Price

• Place

• Promotion

A business that operates in a market with little or no competition is most likely to have a

• High promotional spend and charge a high price

• High promotional spend and charge a low price

• Low promotional spend and charge a high price

• Low promotional spend and charge a low price