kuis NMS class A

what is the object of netnography research?

• internet

• online community

• society

• culture

This research is useful as a way to explore consumer behavior by paying close attention to customers and trying to understand customers, identify consumer tastes and even predict trends. what are the benefits of this research?

• qualitative

• case study

• netnography

• digital ethnography

Differences between Ethnography vs Digital Ethnography vs Netnography, except are

• Scope

• ethnographic notes (field notes)

• object of research

• the source of the data

What type of research does ethnography belong to?

• case study

• quantitative

• qualitative

• critical

strategies that most ethnographers choose to successfully enter virtual communities are...

• in-depth interview

• participant observation

• Get acquainted

• with an emancipatory agenda