
Review Chapter 14 dan 16
Authored by FREDDY SIMBOLON
Business
University
Used 3+ times

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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Bauran komunikasi pemasaran total perusahaan terdiri dari perpaduan khusus antara periklanan, promosi penjualan, hubungan masyarakat, penjualan pribadi, dan alat pemasaran langsung yang digunakan perusahaan untuk mengkomunikasikan nilai pelanggan dan membangun hubungan pelanggan. Manakah dari istilah berikut yang paling tepat menggambarkan perangkat komunikasi ini?
Product mix
Product line filling
Promotion mix
Service mix
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Penggunaan insentif jangka pendek untuk mendorong pembelian atau penjualan produk atau jasa disebut ________.
direct and digital marketing
sales promotion
personal selling
public relations
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Manakah dari alat promosi berikut yang mencakup membangun citra perusahaan yang baik dan menangani berita dan acara yang tidak menyenangkan?
sales promotion
personal selling
direct and digital marketing
public relations
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Kategori promosi utama manakah yang menggunakan katalog, surat langsung, email, pemasaran seluler, dan media sosial?
sales promotion
direct and digital marketing
public relations
advertising
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Manakah dari berikut ini yang merupakan pilihan media khusus dan sangat bertarget yang mungkin digunakan pengiklan untuk menjangkau segmen pelanggan yang lebih kecil dengan konten yang dipersonalisasi?
Radio
Majalah
televisi
online social networks
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Saat ini, sebagian besar perusahaan mengadopsi konsep ________, yang dengan hati-hati menggabungkan dan mengoordinasikan banyak saluran komunikasi perusahaan untuk menyampaikan pesan yang jelas, konsisten, dan menarik tentang organisasi dan mereknya.
integrated marketing communications
pull strategy
nonpersonal communication channels
buzz marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Agen periklanan HP menyusun kata-kata dan ilustrasi menjadi sebuah iklan yang menyampaikan pesan merek yang dimaksud perusahaan. Dalam konteks proses komunikasi, HP adalah ________.
pesan
decoding
encoding
responding
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