Chapter 4

……………..is the process whereby information is transmitted from a sender to a receiver.

• A. interaction

• B. communication

• C. internalization

• D.contact

…….. is the process where by information is transmitted from a sender to a receiver

• Interaction

• Communication

• Internalization

• Contact

One who encodes the ideas by selecting words,symbols or gestures is called

• Sender

• Receiver

• Mediator

• Decoder

Which is not a function of mass media?

• Interpretation

• Socialisation

• Entertainment

• Education

Which is not an example for mass communication

• Infographic

• Internet

• Newspaper

• E-mail

Without the presence of this element, the speaker will not know whether the receiver understands the message or not

• Noise

• Feedback

• Speaker

• Channel

What is the main point of the symbolic interaction theory

• People place subjective (opinion-based) meanings on objects, events, and behaviours

• Individuals use symbols to live

• People interact with the world based on objective meanings

• Symbols are created based on experience in life

Symbolic interaction is based on objectivity or facts instead of subjectivity

• True

• False

Which is not an assumption of cultivation theory

• Shapes our society’s way of thinking or relating

• Influence of tv is limited

• It’s accessible to everyone

What is the correct order for the linear model of mass communication

• Sender-mass media channel-receiver-feedback

• Sender-message-mass media channel-receiver

• Sender-receiver-message-mass media channel