TOURISM AND HOSPITALITY MARKETING

A seat or a room that is not sold today cannot be sold some other day.

• Variable

• Perishable

• Seasonal

• Substitutable

The beauty of a scene can only be appreciated when a person is actually at the destination.

• Inseparable

• Substitutable

• Perishable

• Intangible

A tourist who avails of airline tickets needs to be physically present inside the airplane to avail of the product.

• Inseparable

• Intangible

• Substitutable

• Seasonal

One may have gone to the same restaurant several times and have a different dining experience each time.

• Perishable

• Seasonal

• Substitutable

• Variable

This is the reason most tourism products have different rates throughout the year.

• Inseparable

• Intangible

• Seasonal

• Substitutable

When a new restaurant opens, the old favorites are relegated as second choices.

• Substitutable

• Variable

• Perishable

• Seasonal

Examples include online travel agents, booking engines (website + social media), phone/email/walk-ins.

• Service Management

• Selling

• Distribution

• Promotion

The ultimate measure of marketing success.

• Selling

• Pricing

• Promotion

• Distribution

What is IMC?

• International Maintenance Communications

• Integrated Marketing Channels

• Integrated Marketing Communications

• International Marketing Communications

Do you agree that marketing has become a buzzword in the world of business

when the competition to gain market share began among businesses.

• Yes

• No