CHAPTER 11 MICRO TOURISM PROMOTION

It makes the sales stimulate through spreading information which states that it encourages actual and potential customers to travel.

• Advertisement

• Tourism

• Tourism Promotion

• Promotion

ACCORDING TO WAHAB (1997), THE OBJECTIVES OF PROMOTION ARE THE FOLLOWING, EXCEPT

• Make sure the product is widely known

• Make the product attractive for the people to be encourage to try it

• Make the message attractive without lying

• Make sure the product is secure

share certain information that changes people attitude and create a desire for people to use the product or service. (starts with S and end in R)

The potential tourists. (R__E__ER)

can be verbal (radio), visual (press advertising, television, film shows, exhibitions, periodicals), or written (periodicals, brochures, press advertising)

(HINT: M___AG_)

In formation promotion, it is more important during the early stages of the product life cycle, attractions will seek promotional outlets to inform the public of the facilities and amenities

• True

• False

Used when an attraction is in its early stage of growth, so its owners put very much promotional effort. (This is one of the goals of message)

Important upon reaching a mature stage. (it is one of the goals of message)

total process that includes all elements from production and product improvement to the final exchange of a product or service for something of value. (M_R_E_ING)

one of the major elements in the marketing mix