International Marketing Reserch

What is marketing research?

• 1. Doing is the process of collecting records, analyzing and processing data related to marketing of goods and services in order to achieve certain objectives in business activities.

• 1. It is the process of collecting and recording records. Copy, analyze and process relevant data marketing goods and services to achieve certain goals in business activities.

• 1. Market research is the systematic gathering, storing, and analyzing of marketplace information for use in strategic decision making.

• 1. All of the above options.

The major differences that researchers should take into account early in the process of identifying the main external market situation or problem that the business is targeting are:

• Economic situation

• Social factors

• 1. Language, behavioral, and cultural

• Market trend

Information data is derived from

• 1. Primary information

• 1. Secondary information

• 1. Primary and secondary information

• 1. Primary, intermediate and secondary information.

A primary data collection method that involves tracking behavior over a period of time is called:

• browsing

• observation

• sampling

• testing

What factor NOT the difficult for the collecting data work?

• Local custom and facility

• 1. Levels of literacy

• 1. Language differences, and cultural barriers

• 1. Online survey

 _________is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.

• 1. Economic situation

• Marketing research

• Marketing survey

• Marketing information system

 What is generally seen to be the opposite of quantitative?

• Qualitative.

• 1. Self-administered.

• 1. Personal

• Ad hoc research

What methodology use for research example lack of bias in result

• Probability

• Non-probability

• Comparative

• Contextual

Which ONE of these methods is the fastest way to collect data?

• Online

• Personal

• Phone

• Postal

Which ONE of the following is generally considered to be a forecasting method?

• Accompanied shopping.

• 1. Depth interview.

• Focus group.

• 1. Delphi interview.