Types of Marketing Analytics

Which type of Marketing Analytics focuses on understanding 'what happened' in the past?

• Descriptive Analytics

• Descriptive Analytics

• Prescriptive Analytics

Which type of Marketing Analytics predicts future trends and outcomes?

• Descriptive Analytics

• Predictive Analytics

• Prescriptive Analytics

Which type of Marketing Analytics recommends actions based on predictions?

• Descriptive Analytics

• Predictive Analytics

• Prescriptive Analytics

Descriptive Analytics primarily involves:

• Statistical Modeling

• Analysis of Historical Data

• Simulation Algorithms

Which type of analytics would be most useful for a company wanting to identify potential future trends in customer behavior?

• Descriptive Analytics

• Predictive Analytics

• Prescriptive Analytics

A company wants to determine the best course of action to retain customers who are predicted to churn. Which type of analytics would be most beneficial?

• Descriptive Analytics

• Predictive Analytics

• Prescriptive Analytics

Which type of analytics is usually the first step in the data analysis process?

• Descriptive Analytics

• Predictive Analytics

• Prescriptive Analytics

Which type of analytics can benefit from machine learning models?

• Descriptive Analytics

• Predictive Analytics

• Predictive Analytics

The use of optimization and simulation techniques is commonly associated with which type of analytics?

• Descriptive Analytics

• Predictive Analytics
  

• Prescriptive Analytics

Which type of analytics is primarily used for performance management?

• Descriptive Analytics

• Predictive Analytics

• Prescriptive Analytics