Isetan- Retail Mgt

The following are ways Retailers add Value, EXCEPT _____

• Provide Assortment (Buy other products at the same time / under one roof)

• Break Bulk (Buy in quantities customers want)

• Hold Inventory (Buy it at a convenient place when you want it)

• Offer Signages (Get coupons and brochures)

3 recent retail industry trends and priorities are __________

• Cold chain (freezer capabilities), Omnichannel (reverse logistics), and Digital (social commerce)

• Supply chain (last-mile capabilities), Omnichannel (reverse logistics), and Digital (social commerce)

• Supply chain (last-mile capabilities), Multi-channel (logistics), and Digital (social commerce)

• Supply chain (last-mile capabilities), Omnichannel (reverse logistics), and Facebook (who you know)

Cost of acquiring a new customer can be _______ times more than retaining old customers.

• 2-3

• 4-5

• 6-7

• 8-9

Gross Margin Percentage (%) =

• (net sales – COGS)/ net sales

• (net sales – COGS)+ net sales

• (net sales – COGS)/ gross sales

• (net sales – COGS)+ gross sales

Furniture shops, high-end women’s specialty store and jewellery stores typically have ________.

• High-Margin/

  High-Turnover

• High-Margin/

  Low-Turnover

• Low-Margin/

  Low-Turnover

• Low-Margin/

  High-Turnover

Retail Mix includes 6 Ps. The following are NOT part of the 6 Ps.

• Place (Location),

  Product (Merchandise management)

• Price (Pricing),

  Promotion (Communication Mix)

• Politics (Political factors), Placement (Display)

• Presentation (Store design & VM),

  Personnel (Customer service & selling)