Introduction to Consumer Behaviour

Introduction to Consumer Behaviour

Professional Development

9 Qs

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Introduction to Consumer Behaviour

Introduction to Consumer Behaviour

Assessment

Quiz

Business

Professional Development

Practice Problem

Medium

Created by

G. Pravin Kumar

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9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does consumer behavior refer to?

The study of how individuals, groups, or organizations make decisions to select, purchase, use, or dispose of products, services, experiences, or ideas.

The process of manufacturing products to meet consumer preferences and expectations.

The analysis of financial transactions made by consumers.

The study of economic factors that influence consumer decisions.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does understanding consumer behavior help businesses with?

Creating effective marketing strategies.

Filing tax returns accurately.

Forecasting stock market trends.

Developing new manufacturing technologies.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What factors influence individual buying behavior?

Cultural, social, personal, and psychological factors.

Economic and political factors.

Technological advancements only.

International market trends.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is part of the consumer decision-making process?

Product evaluation.

Marketing campaign analysis.

Budget planning.

Information search.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the scope of consumer behavior?

Analyzing only cultural factors affecting consumer choices.

Understanding consumer behavior in the international market

Examining factors influencing consumer buying decisions

Focusing only on individual buying behavior.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of individual buying behavior?

The decision-making process of organizations when purchasing products.

How consumers perceive and learn about products and services.

The study of how individuals make decisions while purchasing products or services

Understanding cultural factors influencing consumer choices.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the factors influencing organizational buying behavior?

Organizational objectives, budget and financial constraints, supplier relationships, and product specifications.

Cultural and social factors only.

Personal preferences of the employees in the organization.

International market trends.

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which stage of the consumer decision-making process involves recognizing a need or problem?

Evaluation of Alternatives.

Information Search.

Purchase Decision.

Problem Recognition.

9.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the relevance of understanding consumer behavior for businesses in the Indian market?

To predict weather patterns.

To create effective marketing strategies and meet customer needs and expectations.

To design space missions.

To study ancient civilizations.