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Marketing Channels

Authored by Aldrin Viola

Business

University

Used 4+ times

Marketing Channels
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.

Donwstream Partners

Upstream Partners

Product Partners

Upline Partners

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Channel Member

Downstream Partners

Upstream Partners

Marketing/Distribution Channel

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Channel containing one or more intermediary levels

Indirect Marketing Channel

Direct Marketing Channel

Intermediary Channels

Marketing Firms

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Disagreement among

marketing channel members on goals,

roles, and rewards – who should do what

and for what rewards.

Diagonal Conflict

Horizontal Conflict

Vertical Conflict

Channel Conflict

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Conflict between DIFFERENT levels of the same channel.

Diagonal Conflict

Vertical Conflict

Horizontal Conflict

Channel Conflict

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A channel consisting of one or more independent producers, wholesalers, and

retailers, seeking to maximize its own profits, even at the expense of profits for the system.

Vertical Conflict

Vertical Marketing System (VMS)

Conventional Distribution Channel

Conventional Conflict

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A distribution channel structure in which producers, wholesales, and retailers act

as a unified system. One channel member owns the others, has contracts with

them, or has so much power that they all cooperate.

Vertical Conflict

Channel Behavior and Organization

Conventional Distribution Channel

Vertical Marketing System (VMS)

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