Ch. 8 - Marketing Ethics and Consumerism

Occurs when 2 or more businesses in an industry agree to sell the same product at a set price, which is usually high.

• 
  Bait and switch

• Price discrimination

• Price-fixing

• Deceptive pricing

Occurs when a company sells the same product to different customers at different prices based on personal characteristics

• Bait and switch

• 
  Price discrimination

• Price-fixing

• Deceptive pricing

The practice of setting the prices of products in a way to intentionally mislead a customer

• Bait and switch

• Price discrimination

• Price-fixing

• Deceptive pricing

Dove released print ads showing a dark-skinned woman removing her shirt to become a light-skinned woman. This advertisement is ______

• Offensive advertisement

• Manipulation advertisement

• Deceive advertisement

• Fair advertisement

• “Lose 30 kilograms in 30 days, no matter how much you eat of your favorite foods”

• This kind of advertisement is known as ________

• Offensive advertisement

• Fair advertisement

• Manipulation advertisement

• Deceive advertisement

The three (3) types of channel members consists of ______

• Retailers

• Merchant wholesalers

• Agents

• Suppliers

The difference between the product of producer makes with the amount of product customer wants known as _______

• Discrepancy of assortment

• Temporal discrepancy

• Discrepancy quantity

• Spatial

  discrepancy

Goods have been released by the producer but customers are not ready to buy yet because it is not yet the festive season known as _______

• Temporal discrepancy

• Spatial discrepancy

• Discrepancy quantity

• Discrepancy of assortment

_________ is when a company with a monopoly colluding demand and exorbitant price for a product that consumer need.

• Price fixing

• Dumping

• Predatory pricing

• Dividing territories

___________ is when a country or company exports products at a lower price in the foreign import market than the price in the country's domestic market.

• Dividing territories

• Dumping

• Predatory pricing

• Price fixing