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MKT304

Authored by Le Tram

Business

University

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MKT304
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21 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2. The strategy behind place-based media is to:

A. bring the advertising media to the consumer.

B. use the place element of the marketing mix to impact advertising.

C. use mobile billboards.

D. create a media vehicle that leads in its ability to attract and retain consumer attention

E. provide places that are free of clutter from competition of ads.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

95. Promotional products marketing is the more up-to-date name for what used to be called:

A. aerial marketing.

B. mobile marketing.

C. viral marketing.

D. specialty advertising.

E. sales promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

94. The advertisements that are placed above the seats and luggage area in a commuter bus advertising restaurants, TV or radio stations, or a myriad of other products and services are known as:

A. aerial ads.

B. in-store ads.

C. terminal posters.

D. inside cards.

E. mobile ads.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

93. Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?


A. Outdoor advertising

B. Mail advertising

C. Airport advertising

D. In-store and out-of-store advertising

E. Newspaper and transit advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

92. Based on research figures, approximately two-thirds of all consumers' purchase decisions are made while shopping. Given this fact, which of the following media should be most effective in influencing consumer decisions?

A. Nationally televised ads

B. In-store media

C. Local newspaper coupon supplements

D. Parking meter advertisements

E. Billboards

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

91. Which of the following is an example of ambient advertising?





A. Anne receives a SMS containing an ad that informed her about the ongoing sale at 'Levis'.

B. Anna views a huge balloon flying in the air which reads 'McDonald's - I'm loving it'.

C. Alice watches a truck painted with an ad for 'Levis' jeans.

D. Christa sees a full page ad for 'Covergirl' cosmetics in the 'Beauty in Vogue' magazine.

E. Jane comes across a small ad like sticker for 'Whisper' sanitary napkins in the restroom of a hotel.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

90. Which of the following statements about outdoor advertising is true?

A. The number of billboards for outdoor advertising has been increasing.

B. Outdoor advertising does not have a negative image problem as do some other types of advertising.

C. Outdoor advertising is typically used by national companies like Kraft and IBM.

D. Outdoor advertising is the only form of advertising that is not regulated by national legislation.

E. Outdoor advertising is a pervasive medium.

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