Promoting and Selling Pre-quiz

Which of the following promotional mix strategies would this be an example of?

• Publicity

• 
  Advertising

• Public relations

• Sales promotion

Which of the following best describes a market niche?

• A very large target market segment

• A very small target market segment

• A less important market segment the business targets

• When the total market is subdivided into groups of people who share one or more common characteristics

What is the name of the approach to marketing that assumes the way the product is used and the needs it satisfies are different between countries?

• Customised approach

• Standardised approach

• 
  Mass marketing approach

• Niche marketing approach

What are methods used by a business to inform, persuade and remind customers about its products known as?

• Promotion

• Market segmentation

• Relationship marketing

• Corporate social responsibility

Which of the following is NOT a benefit of corporate social responsibility?

• 
  Will lead to an improvement in the business’s reputation

• Could help to attract and retain employees

• 
  Could lead to an increase in sales

• 
  It is inexpensive

Coca-Cola regularly spends millions of dollars placing its products in television shows and movies.

• 
  Creation of needs

• Invasion of privacy

• 
  Product placement

• 
  Truth in advertising