DE Marketing lA - UNIT 1 (23/24)

For every commodity in demand, there’s a finite supply, and economists refer to that finite supply as:

• Scarcity

• Enterprise

• Strategy

• Exchange

What are the four main parts of a business that work together to achieve that business’s desired end goal?

• service, merchandising, manufacturing, science

• • 
    

    economics, investments, exchange, enterprise

• production, finance, marketing, and customer service

• behavioral, demographic, psychographic, geographic

Kristen works as a marketer, which means that her job includes plenty of thorough research and careful analysis of what?

• economics

• healthcare

• trends

• shares

What term is used to describe the process of combining different inputs and materials to create a finished good?

• Customer service

• Production

• Finance

• Marketing

What term refers to the physical stock of something, such as fresh produce or a batch of PlayStations?

• Promotions

• Markets

• Services

• Goods

What term refers to the percentage of a brand’s share of sales in a competing market?

• Market share

• Sales growth

• Stockholder

• Economics

Who defines economics as “the science which studies human behavior as a relationship between given ends and scarce means which have alternative uses” in his book, An Essay on the Nature and Significance of Economic Science?

• Billy Graham

• Lionel Robbins

• Tim Cook

• Mike Pence

While marketing focuses on delivering consumer needs, economics takes a look at the relationship between those needs (and wants) and how they:

• address consumer concerns.

• impact the stock market.

• relate to supply.

• • 
    

    affect human behavior.

Marketing channels are the way products and services get where?

• to the stock market

• to the Marketing Hall of Fame

  
  

• to the end customer

• to the homeless population

What is an example of a recent marketing campaign that accidentally missed the mark and offended a group of customers?

• a Pepsi commercial featuring Kendall Jenner

• a Gatorade commercial with Michael Jordan

• a Pampers commercial with two babies

• an Apple commercial with LeBron James