Marketing Principles and Employability Skills

What is the definition of marketing?

• Selling products and services

• Creating and delivering value to customers

• Promoting a company's brand

• Managing customer relationships

Which of the following is NOT a marketing concept?

• Production concept

• Societal marketing concept

• Sales concept

• Profit concept

What is the purpose of market segmentation?

• To increase competition

• To decrease customer satisfaction

• To target specific customer groups

• To reduce marketing costs

What is the marketing mix?

• The combination of product, price, promotion, and place

• The process of selling products

• The target market for a product

• The marketing budget

Which of the following is an example of a marketing channel?

• A social media platform

• A product feature

• A customer complaint

• A salesperson

What is the purpose of a SWOT analysis?

• To identify strengths, weaknesses, opportunities, and threats

• To analyze sales data

• To develop marketing strategies

• To measure customer satisfaction

What is the difference between a product and a service?

• A product is tangible, while a service is intangible

• A product is expensive, while a service is cheap

• A product is physical, while a service is digital

• A product is durable, while a service is perishable

What is the purpose of branding?

• To increase product prices

• To differentiate a product from competitors

• To reduce product quality

• To target a specific market segment

What is the definition of a target market?

• The total market demand for a product

• The geographic location of customers

• The specific group of customers a company aims to reach

• The price range of a product

What is the purpose of market research?

• To increase advertising costs

• To analyze competitor strategies

• To identify customer needs and preferences

• To decrease product sales