Seven Functions of Marketing Review

Which function of marketing involves gathering information about the market to improve business and marketing decision-making?

• Pricing

• Market Research

• Promotion

• Distribution

What is the function of marketing that involves setting a price by considering customer needs and expectations?

• Financing

• Product Management

• Pricing

• Selling

Which marketing function involves communicating the value of products to create demand?

• Promotion

• Distribution

• Market Research

• Financing

What function of marketing includes the design, development, and maintenance of products?

• Product Management

• Selling

• Financing

• Distribution

Which function of marketing involves getting products to the best place for customers to locate and use them?

• Promotion

• Distribution

• Market Research

• Pricing

What is the function of marketing that involves directly communicating with customers to satisfy their needs?

• Selling

• Financing

• Product Management

• Distribution

Which function of marketing involves obtaining the funds needed to operate the business?

• Pricing

• Financing

• Promotion

• Distribution

What is the primary goal of the promotion function in marketing?

• To set prices

• To create and increase demand

• To manage products

• To obtain funds

Which function of marketing is responsible for determining where products will be stored before purchase?

• Distribution

• Promotion

• Market Research

• Pricing

What does the product management function in marketing focus on?

• Communicating value

• Design and development of products

• Setting prices

• Obtaining funds