Basic MKT

Which P is not in the marketing mix (4P)?

• Product

• Price

• Promotion

• Position

Which key marketing concept best describes basic human requirements?

• Wants

• Demand

• Needs

• Value

What is a desire for a specific item with ability to pay?

• Wants

• Demand

• Needs

• Value

“Something we can’t live without” is

• Wants

• Demand

• Needs

• Value

“Something for your status or lifestyle” is

• Wants

• Demand

• Needs

• Value

Which document that all of strategies come together?

• Sales manual

• Employee handbook

• Research plan

• Marketing plan

Which C is not in the new marketing mix (4C)?

• Customer's value

• Cost

• Customer

• Communication

“Buy one, get one…” is

• Sales promotion

• Personal selling

• Direct marketing

• Advertising

“How a company wants consumers to view its product or service” is

• Targeting

• Positioning

• Segmentation

• Promotion

Which is a common example of how markets are segmented?

• Age

• Urban or Rural

• Personality

• All