Unit 1 Intro to Marketing

Unit 1 Intro to Marketing

9th - 12th Grade

17 Qs

quiz-placeholder

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Unit 1 Intro to Marketing

Unit 1 Intro to Marketing

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

KAMERON KALOLO

Used 6+ times

FREE Resource

17 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function can help businesses predict how much will be sold in a given period of time?

Marketing information management

Promotion

Selling

Distribution

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Transportation, storage, and inventory control are activities of which marketing function?

Pricing

Product/service management

Distribution

Financing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Stanley offers customers the option to pay with Klarna, which allows you to pay for your items over a specified period of time in installment payments. This is what function of marketing?

Distribution

Financing

Pricing

Marketing information management

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the marketing function demonstrated in the following situation? While shopping at the mall, Conner is asked to fill out a survey about his preferences on different brands of cologne.

Product/service management

Pricing

Marketing information management

Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Crumbl Cookie adding new flavors each week to influence consumer buying behavior is an example of

Financing

Selling

Distribution

Product/service management

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Coca Cola test marketed New Coke by conducting taste testing in focus groups. The company was conducting...

Market research

Promotion

Value testing

Selling

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Caylee hangs posters advertising the school play in local businesses. What marketing function did Caylee implement?

Distribution

Financing

Promotion

Selling

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