Unit 1 Intro to Marketing

Which marketing function can help businesses predict how much will be sold in a given period of time?

• Marketing information management

• Promotion

• Selling

• Distribution

Transportation, storage, and inventory control are activities of which marketing function?

• Pricing

• Product/service management

• Distribution

• Financing

Stanley offers customers the option to pay with Klarna, which allows you to pay for your items over a specified period of time in installment payments. This is what function of marketing?

• Distribution

• Financing

• Pricing

• Marketing information management

What is the marketing function demonstrated in the following situation? While shopping at the mall, Conner is asked to fill out a survey about his preferences on different brands of cologne.

• Product/service management

• Pricing

• Marketing information management

• Promotion

Crumbl Cookie adding new flavors each week to influence consumer buying behavior is an example of

• Financing

• Selling

• Distribution

• Product/service management

Coca Cola test marketed New Coke by conducting taste testing in focus groups. The company was conducting...

• Market research

• Promotion

• Value testing

• Selling

Caylee hangs posters advertising the school play in local businesses. What marketing function did Caylee implement?

• Distribution

• Financing

• Promotion

• Selling

Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which marketing function?

• Financing

• Product/service management

• Marketing information management

• Selling

______________ is the element of the marketing mix that includes the location and methods used to make the product available to the consumer.

• Place

• Product

• Price

• Promotion

Target discounts its winter coats in the spring. They are changing which element of the marketing mix?

• Product

• Place

• Price

• Promotion