RETAIL QUIZ 1.0

Is the last stage of Consumer's Decision Making Process

It includes all the activities involved in selling

goods or services to the final consumers for

personal, non business uses.

It is an interactive system of marketing, which uses non personal

media of communication to make a sale at any location or to secure

measurable response.

A non store retailing in which the consumer purchase a product

through a machine. The machine itself takes care of the entire

transaction, from taking the money to providing the product.

These are stores that run business under an established brand name

or a particular format by an agreement between franchiser and a franchisee.

It entails some type of personal contact. This contact can be at the

consumer home or at an out of home location such as the consumer

office

Are defined as those who browse or purchase

through more than one channel (retail store, catalog, Internet)

Is a purchase decision process involving little or no

conscious effort.

Are information where perception and perceived value of the brand by the

consumer or its reputation.

These retail stores offer a particular kind of merchandise such

as home furnishing, domestic electronic appliances, computers and related

products, etc. They also offer high level service and product information to

consumers.