Revision - Marketing

With which element is exchange mechanism releated?

• publicity

• marketing

• advertising

• branding

Which one of the following is a marketing management philosophy?

• Societal Marketing concept

• Distribution concept

• Direct Marketing concept

• Promotion concept

Which one of the following is not a marketing mix?

• Product

• Product pricing

• Physical distribution

• Production process

Which one of the following factors is not relevant to price fixation?

• obtaining market leadership

• age of an organisation

• value for money

• product differentiation

For heavy equipment, which of the following channels is more relevant?

• Zero Level Channel

• One Level Channel

• Two Level Channel

• Three Level Channel

____ ensures that products reach the ultimate customers to the manufacturers.

• Selling

• Marketing

• Physical distribution

• Sales promotion

_____ involves designing and producing container or wrapper of the product.

• Packaging
• Branding
• Pricing
• Promotion

Registering a trademark provides the users ______...

• Finance

• Fame

• Protection

• Information

Deva has decided to sell her range of organic food products through her own retail outlets. Identify the channel of distribution being adopted by the company.

• Zero Level

• One Level

• Two Level

• Three Level

According to Philip Kotler, marketing management is an art and science of which of the following : –

• choosing target market

• getting, keeping and growing customers

• both a and b

• none of the above