Week 1 quiz (Air Travel + Marketing)

Which of these airports is not in the USA?

• Los Angeles International Airport
• John F. Kennedy International Airport
• Paris Charles de Gaulle

• Chicago O'Hare International Airport

Match the following items:

• TUI

• Charter airline

• Easyjet

• Low cost airline

• Emirates

• Scheduled (traditional) airline

What is the world's busiest airport?

• Atlanta International Airport

• Los Angeles International Airport
• Beijing Capital International Airport
• Dubai International Airport

Which airline carried the most passengers in 2022?

• American Airlines
• Delta Air Lines
• Southwest Airlines
• United Airlines

You fly to the airport with code "BNE". What country are you in?

• Australia
• United States
• United Kingdom
• Canada

If Volkwagen tried a new approach of having small designer car showrooms in shopping centres like Union Square, which element of the Marketing Mix would this impact on, apart from promotion?

• Product
• Price
• Place

If Samsung sponsored a concert tour by Harry Styles, which element of the marketing mix would this impact on?

• Product
• Price
• Place
• Promotion

Next starts a new scheme where all purchases over £200 can be paid off over 12 months at 0% interest. Which element of the marketing mix would this impact on?

• Product
• Price
• Place
• Promotion

Red Bull decides to remove 50% of the caffeine from the ingredients. Which element of the marketing mix would this impact on?

• Price
• Promotion
• Product
• Place

In which country would you find this famous landmark?

• India

• Italy
• Thailand

• Australia

Answer explanation

It's the Taj Mahal, near Delhi.