1.01 Marketing

Marketing links producers to:

• Customers

• Retailers

• Marketers

• Distributors

Marketing is described as creating:

• Advertisements only

• Needs

• Gaps in wealth

• Exchanges

Which would be a marketing activity?

• Reducing customer needs

• Leading a project team

• Communicating with customers

• Lowering the cost of plastic

Which comes first and is the basis for all marketing goals and actions?

• Planning

• Pricing

• Promotions

• The actual product

Which of the following influences the process of determining price?

• Customers' perception of value

• Purchase location

• Sales promotions

• Publicity

Which is an example of communicating with customers?

• Creating a new product

• Sponsoring a charity event

• Choosing to distribute products

• Developing a marketing plan

Which of the following is NOT a method used to communicate with customers?

• Personal selling

• Sales promotions

• Pricing

• Advertising

Which of the following is a service?

• A new lawnmower

• J Cole concert tickets

• Baseball glove

• 2024 Jeep Wrangler

An example of purchasing a good is:

• Beyonce tickets

• A car wash

• new Apple iPhone 18

• Lawn care

The purpose of communicating with customers is to

• Gathering information for a survey

• Befriend the customers

• Determine prices

• Attract customers' attention