Brand Archetype

Which brand archetype is optimistic and hopeful, wants to be free and happy, and fears doing things wrong?

• The Innocent

• The Everyman

• The Caregiver

• The Explorer

Which brand archetype is relatable and down-to-earth, represents the average person, and fears being different?

• The Innocent

• The Everyman

• The Caregiver

• The Explorer

Which brand archetype is strong and courageous, strives to achieve great things, and fears failure?

• The Innocent

• The Everyman

• The Caregiver

• The Hero

Which brand archetype is caring and nurturing, wants to help others, and fears being alone?

• The Innocent

• The Everyman

• The Caregiver

• The Hero

Which brand archetype is independent and adventurous, wants to explore the world, and fears being bored?

• The Explorer

• The Everyman

• The Caregiver

• The Hero

Which brand archetype is creative and imaginative, wants to make a difference in the world, and fears being ordinary?

• The Innocent

• The Magician

• The Jester

• The Explorer

Which brand archetype is fun-loving and witty, wants to make people laugh, and fears being serious?

• The Innocent

• The Magician

• The Jester

• The Explorer

Which brand archetype is original and imaginative, wants to create something new, and fears being blocked?

• The Creator

• The Sage

• The Jester

• The Ruler

Which brand archetype is passionate and romantic, wants to find love and connection, and fears being alone?

• The Creator

• The Sage

• The Lover

• The Ruler

Which brand is NOT represent as the Sage archetype?

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