Mktg HM 4

What are competitors in the hotel and tourism industry? (a) Tourists (b) Other hotels and travel agencies (c) Restaurants (d) Airlines

• a

• b

• c

• d

What are competitors in the hotel and tourism industry? (a) Tourists (b) Other hotels and travel agencies (c) Restaurants (d) Airlines

• a

• b

• c

• d

In a marketing plan, who are the customers for a hotel and tourism business? (a) Hotel owners (b) Travel agencies (c) People booking rooms and tours (d) Government officials

• a

• b

• c

• d

What does "public" refer to in the context of marketing for a hotel and tourism business? (a) Hotel staff (b) Local residents and the community (c) Competitors (d) Tourists

• a

• b

• c

• d

Who are intermediaries in the hotel and tourism industry? (a) Hotel managers (b) Travel bloggers (c) Transportation companies (d) Hotel guests

• a

• b

• c

• d

Which of the following is an example of a competitor for a hotel? (a) Local attractions (b) Tourists (c) Nearby restaurants (d) Housekeeping staff

• a

• b

• c

• d

In a marketing plan, who are considered the primary target customers for a hotel? (a) Hotel owners (b) Travel agencies (c) Business travelers and vacationers (d) Competitors

• a

• b

• c

• d

What role do suppliers play in the hotel and tourism business? (a) They are the guests staying at the hotel. (b) They provide goods and services needed by the hotel. (c) They manage the hotel's marketing efforts. (d) They are the hotel's competitors.

• a

• b

• c

• d

Who are the intermediaries that help tourists find and book hotels and tours? (a) Hotel guests (b) Local residents (c) Travel agencies and online booking platforms (d) Hotel managers

• a

• b

• c

• d

What does "public" mean when referring to the hotel and tourism industry? (a) Hotel employees (b) Government officials (c) Local community and residents (d) Tourists

• a

• b

• c

• d