Mktg HM 5

Where can a hotel or tourism business gather information about customer preferences? (a) Social media (b) The hotel's manager (c) The hotel's cleaning staff (d) The hotel's website

• a

• b

• c

• d

Which of the following is NOT a source of marketing information for a hotel or tourism business? (a) Guest reviews (b) Local weather forecast (c) Employee lunchroom chatter (d) Competitor websites

• a

• b

• c

• d

What is the primary purpose of conducting customer surveys in the hotel and tourism industry? (a) To increase employee salaries (b) To improve customer satisfaction (c) To advertise new services (d) To decorate the hotel lobby

• a

• b

• c

• d

Which of the following is an external source of marketing information? (a) Hotel occupancy rates (b) Employee training manuals (c) Room service menus (d) Guest feedback forms

• a

• b

• c

• d

What can a hotel learn from analyzing its website traffic data? (a) Guest room prices (b) Popular tourist destinations (c) Employee schedules (d) Hotel interior design

• a

• b

• c

• d

Which source provides information about the hotel's competition? (a) Hotel brochures (b) Guest comments (c) Competitor websites (d) Employee uniforms

• a

• b

• c

• d

Where can a hotel find data on local tourist attractions and events? (a) Guest room televisions (b) Employee break rooms (c) Tourism websites and brochures (d) Hotel plumbing systems

• a

• b

• c

• d

What source of marketing information can help a hotel understand seasonal trends in customer bookings? (a) Hotel lobby decorations (b) Employee training materials (c) Booking records and historical data (d) Guest room furniture

• a

• b

• c

• d

Which source can provide insights into guest satisfaction and complaints? (a) Employee uniforms (b) Guest surveys and feedback (c) Hotel room keys (d) Employee performance reviews

• a

• b

• c

• d

What source of information can help a hotel tailor its marketing efforts to different customer segments? (a) Restaurant menus (b) Social media demographics (c) Employee phone directories (d) Hotel parking lot size

• a

• b

• c

• d