MM1-PRELIMINARY EXAM

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 

• Geographic segmentation

• Psychographic segmentation

• Behavioral Segmentation

• Demographic Segmentation

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

• Geographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

• Demographic Segmentation

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Marketing

• Marketing Mix

• Market Segmentation

• Management

Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach. 

• Gender

• Income

• Age

• Benefit

Why is customer satisfaction important to a business?

• customers will become repeat buyers

• customers will be happy

• 
  customers are stakeholders

• customers are never satisfied

Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics

• Psychographic segmentation

• Geographic segmentation

• Demographic segmentation

• geodemographic segmentation

Which of the following best describes a target market?

• Close competitors of a business

• The people who buy a business's products

• Groups that do not buy a business's products

• The individuals at whom a business's marketing strategies are aimed

Loyalty segmentation forms part of :

• Demographic segmentation

• Behavioural segmentation

• Psychographic segmentation

• Geographic segmentation

Wants are our need for food, clothing and shelter.

• TRUE

• FALSE

People can live without the basic needs as he can do with more of his wants.

• TRUE

• FALSE