MM1-PRELIMINARY EXAM

MM1-PRELIMINARY EXAM

University

50 Qs

quiz-placeholder

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MM1-PRELIMINARY EXAM

MM1-PRELIMINARY EXAM

Assessment

Quiz

Business

University

Hard

Created by

JOHN BALTAZAR

FREE Resource

50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 

Geographic segmentation

Psychographic segmentation

Behavioral Segmentation

Demographic Segmentation

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

Geographic Segmentation

Psychographic Segmentation

Behavioral Segmentation

Demographic Segmentation

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

Marketing

Marketing Mix

Market Segmentation

Management

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach. 

Gender

Income

Age

Benefit

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Why is customer satisfaction important to a business?

customers will become repeat buyers

customers will be happy


customers are stakeholders

customers are never satisfied

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics

Psychographic segmentation

Geographic segmentation

Demographic segmentation

geodemographic segmentation

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following best describes a target market?

Close competitors of a business

The people who buy a business's products

Groups that do not buy a business's products

The individuals at whom a business's marketing strategies are aimed

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