Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?

MM1-PRELIMINARY EXAM

Quiz
•
Business
•
University
•
Hard
JOHN BALTAZAR
FREE Resource
50 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Geographic segmentation
Psychographic segmentation
Behavioral Segmentation
Demographic Segmentation
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.
Geographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
Demographic Segmentation
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
Marketing
Marketing Mix
Market Segmentation
Management
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.
Gender
Income
Age
Benefit
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Why is customer satisfaction important to a business?
customers will become repeat buyers
customers will be happy
customers are stakeholders
customers are never satisfied
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics
Psychographic segmentation
Geographic segmentation
Demographic segmentation
geodemographic segmentation
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following best describes a target market?
Close competitors of a business
The people who buy a business's products
Groups that do not buy a business's products
The individuals at whom a business's marketing strategies are aimed
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