IBM 3012-Chapter 5 The Marketing Environment
Authored by Tarique Hossain
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Amsterdam-style pot cafés are coming to America. San Francisco already has one. Which of the following factor is the primary driver of this change?
social
technological
demographic
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Amazon.com has a long term contract with UPS for delivering Amazon's packages. UPS is best described as Amazon's
partner
consumer
macro environment
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Governor Newsom declared all new cars sold in the state in 2035 must be electric. What social trend is he basing this declaration on?
environmental consciousness
time-poor society
health and wellness craze
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Services like DoorDash were gaining popularity even before the pandemic was taking place. What main social trend can be attributed to this?
environmental consciousness
time-poor society
privacy concerns
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When Toyota introduced the Scion in 2003, the car brand was mainly marketed via social media. Which of the following generation was the target of Scion?
baby boomers
generation Y
generation X
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