Targeting The Market

Personal traits such as age, gender, education, employment, income, family status, and ethnicity.

• culture

• marketing mix

• demographics

• promotional mix

Specific groups of customers to which retailers aim to sell their products and services.

• target market

• usage rate

• process

• retail mix

Combination of of personal selling, sales promotion, advertising, and public relations.

• word-of-mouth

• emotional buying motive

• culture

• promotional mix

Round off to the nearest thousand. $15,250.00

The way a group of people collectively thinks, feels, and acts.

• target market

• retail mix

• culture

• process

Strategy that considers the

place, price, product, promotion

• price

• promotion

• product

• place

Motivation to make a purchase that appeals to the way a customer thinks or feels.

• Rational buying motive

• Patronage buying motive

• Emotional buying motive

• Exciting buying motive

Surfing gear is a

Demographics describe what?

• gender

• age

• education

• marital status