Data-Driven
Authored by Josefina Ruiz
Business
Professional Development
Used 3+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is MAU?
Monthly Active Users
Marketing Analysis Unit
Monthly Application Usage
Minimum annual users
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Seven Starling had 1800 users on its 1st month, and 1550 on their 2nd month. What was their Churn Rate for that month?
(a)
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is this?
User Flow
Funnel
Solution Map
Journey Map
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Conversion rate is the % of users who purchased the product.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these are User Engagement Metrics?
Session Duration
Bounce rate
Screens per session
All of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of A/B testing?
To determine the alphabetically superior product name.
To analyze the visual aesthetics of a website.
Comparing 2 versions of a product to see which one performs better w/users.
To calculate the average age of customers.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Google Data Studio ?
Google's e-commerce platform for online shopping.
The database that stores Google Cloud's data.
A data visualization tool
A virtual reality gaming platform developed by Google.
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