Suntory - Digital Commerce Upskilling

Which of the following are NOT potential traffic sources from Lazada?

•  LazCoins

• Flash Sale

• Just For You

• Checkout

What can you infer from the following traffic comparison of Suntory from Lazada past Mega- Campaigns? (You can select multiple options)

• Lazada 11th Birthday Campaign had higher traffic but lower conversion

• Buyers had bigger basket size for 8:8

• 8:8 drives greater traffic in store

• Revenue gained during both campaigns are mainly from Campaign Products only

Which of the following are not on-platform ads?

• Search Ads

• Google Ads

• Discovery Ads

• Display Ads

A customer made an order but hasn't paid yet (if the order remains unpaid, it will be automatically canceled by Lazada. Hence, a loss in sales).

• Potential Buyers

• Purchased Buyers

• Loyalty Buyers

• Customized Segments

A customer who added your products to their cart but hasn't made an order yet (these customers are interested in your product but somehow lack the motivation to push the order).

• Potential Buyers

• Purchased Buyers

• Loyalty Buyers

• Customized Segments

Some of your long-time followers haven’t made a single purchase from your store yet.

• Potential Buyers

• Purchased Buyers

• Loyalty Buyers

• Customized Segments

Someone ordered your product. The product has been delivered only but for some reason, he hasn’t reviewed your item yet.

• Potential Buyers

• Purchased Buyers

• Loyalty Buyers

• Customized Segments

You decide to introduce a new product, and you want to target customers who are frequent buyers and have a history of making multiple purchases.

• Potential Buyers

• Purchased Buyers

• Loyalty Buyers

• Customized Segments

You've noticed that certain customers frequently visit your store but rarely make purchases. They have, however, added items to their cart on multiple occasions.

• Potential Buyers

• Purchased Buyers

• Loyalty Buyers

• Customized Segments

Based on Lazada’s Account Health Module, please identify all key areas of improvement from Suntory’s operational performance that are in breach for platform:

• Cancellation rate

• Ship On Time

• Fast fulfillment rate

• Seller & Product ratings

• • Chat Response Rate