BRANDING & USP

Branding is the process of creating a strong and positive perception of an organisation in the customers mind

• True

• False

Which 2 are advantages of branding?

• Can charge a more premium price for their product.

• Can cost a lot of money

• Poor publicity could ruin business

• Greater customer awareness

Which 2 are disadvantages of branding?

• Can charge a more premium price for their product.

• Can cost a lot of money

• Poor publicity could ruin business

• Greater customer awareness

Logos must be:

(Multiple choice)

• Appropriate

• Memorable

• Distinctive

• Online

Which organisation would need a very appropriate logo?

• McDonalds

• Solicitors/Lawyer

• Dublin Zoo

• Leisureland

What logo is this?

• Costa Coffee

• Insomnia Coffee

• Starbucks Coffee

• Coco Coffee

What logo is this?

• Kahoot!

• Blooket

• Quizlet

• Quizizz

• twitch

• snap chat

• Instagram

• photo album

What logo is this?

• Youtube

• instagram

• TiK Tok

• Tic Tok

What log is this?

• Shell

• Apple Green

• Circle K

• Fish