Chapter 6: Business Markets & Business Buyer Behavior

Chapter 6: Business Markets & Business Buyer Behavior

University

24 Qs

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Chapter 6: Business Markets & Business Buyer Behavior

Chapter 6: Business Markets & Business Buyer Behavior

Assessment

Quiz

Business

University

Practice Problem

Easy

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Ha Phuọngnx

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24 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Business buyers usually face more complex buying decisions than do consumer buyers

True
FALSE

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT part of the business market?

Kruger Group sells interior security systems to resorts
A country club buys safety equipment for its swimming pool.
Maria Theresa shops for her family's groceries at the local Whole Foods store.
A firm buys laptops from Dell for company salespeople to use when traveling.

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Business markets are similar to consumer markets in that ________.

the nature of the buying unit is the same for both
both involve people who assume buying roles and make purchase decisions to satisfy needs
both share the same market structure
the decision processes involved in both the markets are same

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Differences between business markets and consumer markets include all of the following EXCEPT ________.

nature of the buying unit
market structure and demand
number of buyers
people who make purchase decisions to satisfy needs

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The business marketer normally deals with ________ than the consumer marketer does.

far fewer but far larger buyers
negligible customer complaints
far more but far smaller buyers
far less fluctuations in demands

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

In business markets with inelastic demand ________.

the total demand for products is not much affected by short-term price changes
buyers are highly sensitive to price changes
derived demand is absent
a business purchase usually involves fewer decision participants

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is true about business purchases?

Purchasing agents are absent in business purchases.
Business purchases involve more professional purchasing effort than consumer purchases.
Business purchases involve less technical and economic considerations compared to consumer purchases.
Business purchases involve fewer participants in decision making compared to consumer purchases.

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