Digital Business Quiz 2

What is e-commerce?

• Exchanging goods and services through physical stores.

• Trading goods and services through phone calls.

• Buying and selling of goods and services over the internet.

• Purchasing and selling products through television shopping channels.

Which of the following is an example of e-commerce?

• Social media

• Email marketing

• Online banking

• Online shopping

What is online advertising?

• Creating and distributing brochures and flyers to potential customers.

• Promoting products or services through the internet using digital channels.

• Promoting products or services through television advertisements.

• Selling products or services through physical stores.

What is the purpose of e-commerce?

• Facilitate online buying and selling of goods and services.

• Provide customer support and feedback.

• Promote digital marketing.

• Enable secure online transactions.

Which of the following is a benefit of e-commerce for businesses?

• Increased reach and accessibility to customers worldwide.

• Decreased customer satisfaction.

• Limited customer base.

• Reduced operational costs.

What is the main goal of online advertising?

• Increase website traffic and engagement.

• Generate revenue through ad clicks.

• Promote products or services and reach a targeted audience.

• Improve brand awareness and recognition.

Which of the following is a disadvantage of online advertising?

• Ad blocking

• High cost per click.

• Limited targeting options.

• Low click-through rates.

What is a key feature of digital marketing?

• It is limited to advertising on social media platforms.

• It allows for real-time customer interaction and feedback.

• It is more expensive than traditional marketing methods.

• It can only reach a local audience.

What is the primary advantage of online advertising over traditional advertising?

• It is cheaper.

• It can reach a global audience.

• It is easier to track and measure.

• All of the above.

How does social media marketing benefit a digital business?

• Social media marketing has no impact on digital business.

• Social media marketing helps in reaching out to a limited audience.

• Social media marketing helps in increasing the visibility and reach of the business.

• Social media marketing is only useful for large businesses.